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Applied AI Programs

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The National Association of Career Colleges, in partnership with Mujo Learning Systems, is proud to offer two forward-looking programs built to equip learners for careers shaped by artificial intelligence. The Applied AI Digital Marketing and Applied AI Business Management programs provide comprehensive, hands-on training that reflects the realities of today’s technology-driven workplaces.

These programs are designed for students who want to develop practical, job-ready skills using modern AI tools across business, marketing, and administrative functions. Each program blends foundational theory with applied learning, giving learners the confidence to integrate AI responsibly, ethically, and effectively in real-world environments.

Together, they provide a pathway into high-growth careers in digital communications, business operations, analytics, strategy, and AI-supported professional roles. Whether students choose a marketing-focused or business-focused track, both programs emphasize:

Applied AI Digital Marketing

Program Description

The Applied AI Digital Marketing program provides students with the skills needed to thrive in the evolving world of digital marketing, where artificial intelligence plays an integral role in analytics, content creation, customer insights, and campaign optimization.

This program focuses on hands-on learning using AI tools to enhance marketing strategy, personalization, automation, and performance analysis in real-world marketing environments.

Graduates of the Applied AI Digital Marketing Program will be able to:

  • Understand core digital marketing principles, including the marketing mix, customer journeys, and foundational strategy frameworks.

  • Use AI-powered tools responsibly and effectively to support research, analytics, content creation, personalization, and campaign optimization.

  • Interpret datasets and key performance indicators to evaluate performance and make data-driven marketing decisions.

  • Create compelling digital content including blog posts, marketing copy, and social media messaging tailored to specific audiences.

  • Apply critical thinking and problem-solving skills to adapt strategies in response to shifting market conditions and stakeholder needs.

  • Collaborate with teams across sales, management, and creative functions to deliver integrated, high-quality marketing initiatives.

  • Design user-centred digital experiences by applying basic principles of UX/UI and strategic web design.

  • Implement SEO, PPC, and social media strategies to improve visibility, reach, and engagement.

  • Integrate influencer marketing and modern digital tactics to support broader campaign goals.

  • Apply ethical, legal, and regulatory standards related to marketing communications, data privacy, and AI-powered technologies.

  • Use automation and AI-driven workflows to prioritize tasks, boost productivity, and manage multiple projects efficiently.

  • Demonstrate readiness for real-world digital marketing roles through hands-on practice with AI tools, simulations, and applied assignments.

Graduates may find employment in a variety of settings, including:

  • Digital Marketing Coordinator 
  • Marketing Assistant 
  • Content Specialist 
  • Social Media Coordinator 
  • Email Marketing Assistant 
  • Marketing Analyst 
  • Campaign Assistant 
  • AI-Supported Digital Communications Specialist 

Total Program Hours: 1,000 hours

NACC Final Theory Examination:

The NACC final examination is an online examination that evaluates the theory component of the training and determines whether the candidate has the required level of knowledge to do the job safely and effectively. The external setting for the exam and marking provides an unbiased and consistent evaluation of adherence to the NACC Program standard. To schedule your final exam, please speak with your college representative.

All students write the NACC final theory examination at the end of the program.

Applied AI Business Management
Program Description

The Applied AI Business Management program prepares students to work in modern business environments where artificial intelligence plays a central role in operations, decision-making, analysis, and organizational strategy. 

Students learn how to use AI tools to improve forecasting, streamline operations, support HR processes, enhance productivity, and drive evidence-based business outcomes. The program emphasizes hands-on experience with real AI applications used in today’s workplace.

Graduates of the AI Applied Business Management Program will be able to:

  • Understand core business principles and modern operational practices, including how AI enhances forecasting, decision-making, and organizational efficiency.

  • Use AI-powered tools responsibly and effectively to support analytics, administration, HR functions, finance tasks, and business communications.

  • Interpret datasets, AI-generated insights, and key performance indicators to guide evidence-based decisions.

  • Apply critical thinking and problem-solving skills to evaluate AI outputs, troubleshoot errors, and refine automated processes.

  • Implement AI strategies in business settings, supporting workflow automation, productivity improvements, and operational streamlining.

  • Evaluate and benchmark AI tools, including interpreting model performance, limitations, and suitability for organizational needs.

  • Collaborate effectively with teams and AI systems, integrating human judgement with automated workflows.

  • Apply best practices for ongoing AI maintenance, monitoring system performance and addressing long-term operational risks.

  • Communicate clearly and professionally using AI-supported writing, presentation, and administrative tools.

  • Understand ethical, legal, and regulatory standards related to AI use, data privacy, bias, and responsible business practice.

  • Support business operations across key functional areas, including HR, sales, marketing, project management, accounting, and entrepreneurship.

  • Demonstrate readiness for AI-enhanced business roles through hands-on projects, simulations, and applied learning activities.

Graduates may find employment in a variety of settings, including:

  • Market research service manager 
  • Payroll service manager 
  • Web marketing manager 
  • Web communications manager 
  • Human resources manager 
  • Recruiting manager 
  • Purchasing director 
  • Supply chain logistics manager 
  • Procurement director 
  • Inventory control manager 
  • Regional administrative manager 
  • Sales and marketing manager 

Total Program Hours: 1,000 hours

NACC Final Theory Examination:

The NACC final examination is an online examination that evaluates the theory component of the training and determines whether the candidate has the required level of knowledge to do the job safely and effectively. The external setting for the exam and marking provides an unbiased and consistent evaluation of adherence to the NACC Program standard. To schedule your final exam, please speak with your college representative.

All students write the NACC final theory examination at the end of the program.

Our Curriculum Partners:

We collaborate with industry partners and organizations to enhance the quality and relevance of curriculum:

Mujo Learning Systems
Mujo.com

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