A comprehensive training program preparing students for AI-enhanced marketing careers. 

Program Description 

Developed in partnership with Mujo Learning Systems. The Applied AI Digital Marketing program provides students with the skills needed to thrive in the evolving world of digital marketing, where artificial intelligence plays an integral role in analytics, content creation, customer insights, and campaign optimization. 

This program focuses on hands-on learning using AI tools to enhance marketing strategy, personalization, automation, and performance analysis in real-world marketing environments. 

Program Objectives 

Graduates of the Applied AI Digital Marketing Program will have: 

  • Extensive knowledge of the marketing mix, or the set of factors that businesses can directly control to optimize their position within their market environment. 
  • Foundational understanding of how AI-powered tools work, as well as their risks and limitations in a marketing context. 
  • Proficiency in evaluating and interpreting datasets and key performance indicators. 
  • Critical thinking skills to respond appropriately to shifting market conditions and stakeholders’ concerns. 
  • Communication skills to connect with target audiences through long-form blog posts, marketing copy, and social media content. 
  • Collaborative skills to work with sales teams, management, and other stakeholders to deliver high-quality campaigns and other marketing initiatives. 
  • Strict adherence to ethical and legal standards and a strong understanding of the regulatory environment for marketing communications and data management. 
  • Ability to prioritize tasks and leverage AI-powered tools to complete projects and campaigns efficiently. 

Program Modules

  • Digital Marketing Fundamentals 
  • Artificial Intelligence Literacy 
  • Social Media Marketing Strategies 
  • Writing Digital Media Content 
  • Influencer Marketing Fundamentals 
  • Large Language Model Literacy 
  • Strategic Web Design & Ecommerce 
  • UX/UI Design Fundamentals 
  • Search Engine Optimization 
  • Pay-Per-Click Advertising 
  • Big Data Analytics 
  • Artificial Intelligence Marketing 

Admission Requirements 

Applicants must meet the admission standards established by the National Association of Career Colleges, including the completion of secondary school or equivalent, or mature student status as defined by the National Association of Career Colleges. Additional requirements may apply based on individual college policies. 

Program Length:

Total program hours: 1,000 hours  

Completion Requirements 

To graduate, students must successfully complete all instructional modules, assignments, and assessments determined by the college delivering the program. 

Career Opportunities

Graduates may pursue roles such as: 

  • Digital Marketing Coordinator 
  • Marketing Assistant 
  • Content Specialist 
  • Social Media Coordinator 
  • Email Marketing Assistant 
  • Marketing Analyst 
  • Campaign Assistant 
  • AI-Supported Digital Communications Specialist 

NACC Final Theory Examination:

The NACC final examination is an online examination that evaluates the theory component of the training and determines whether the candidate has the required level of knowledge to do the job safely and effectively. The external setting for the exam and marking provides an unbiased and consistent evaluation of adherence to the NACC Program standard. To schedule your final exam, please speak with your college representative.

All students write the NACC final theory examination at the end of the program.

Learn More

This program is available to NACC member colleges through a partnership with Mujo Learning Systems. To learn more about implementation, onboarding, and curriculum resources, visit: 👉 https://www.mujo.com/nacc-ai-programs/ 

To order curriculum please contact NACC’s Curriculum Team by email at curriculum@nacc.ca or fill out the form above.