

How Artificial Intelligence is Transforming Higher Education
“NACC is pleased to share the recent report from our colleagues at CECU on AI and education.” Michael Sangster, NACC CEO
New Resource for Member Colleges
How Artificial Intelligence is Transforming Higher Education Marketing and Enrollment Management
A Best Practices Guide for Schools
Artificial Intelligence is no longer a future concept – it’s an actionable tool reshaping how institutions attract, engage, and enroll students. This practical new guide, designed specifically for college marketing and admissions professionals, breaks down how to strategically and ethically apply AI to improve outcomes and student success.
What You’ll Learn:
- Unleash Precision Marketing: Harness predictive analytics and generative content to engage the right candidates and craft messages that resonate – every time.
- Streamline Enrollment Workflows: Automate inquiry management, specific nurturing campaigns, appointment scheduling and confirmation, and application follow-ups to enhance the student experience.
- Supercharge Student Success: Deploy early-alert models and AI-driven coaching prompts that identify and support at-risk students before they slip away.
- Build an AI-Ready Culture: From pilot to scale, learn how to assemble cross-functional teams, institute governance safeguards, and vet vendors for maximum transparency and ROI.
Whether you’re looking to reduce manual workload or improve enrollment yield, this guide provides the step-by-step framework you need to move from curiosity to implementation – with speed and impact.
Why it matters for career colleges:
Career colleges that adopt AI thoughtfully are seeing measurable results: higher conversion rates, better engagement, and improved student retention – all within months of deployment.
Download the guide now and empower your team with the insights to lead.
Read the Full Guide at: How Artificial Intelligence is Transforming Higher Education Marketing and Enrollment Management